Last updated: January 7, 2026

Privacy Policy

This Privacy Policy describes how Furlana Inc. ("Furlana," "we," "us," or "our") collects, uses, and shares information about you when you use our website, services, and platform (collectively, the "Services").

1. Introduction

Welcome to Furlana. We are committed to protecting your privacy and ensuring you understand how your personal information is collected, used, and shared when you use our Services.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our practices, please do not use our Services.

Our Services are designed to help pet shop owners engage with their customers through AI-powered pet portraits, newsletters, and merchandise. This Privacy Policy applies to all users of our platform, including pet shop partners ("Partners") and their end customers ("Customers").

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly:

  • Account Information: Name, email address, password, business name, and contact details when you create an account.
  • Payment Information: Billing address and payment method details processed through our payment processor.
  • Pet Images: Photos of pets uploaded for AI portrait generation.
  • Communications: Information you provide when contacting our support team.
  • Profile Information: Business logos, brand colors, and customization preferences.

2.2 Information Collected Automatically

When you use our Services, we automatically collect:

  • Device Information: Device type, operating system, browser type, and unique device identifiers.
  • Usage Information: Pages visited, features used, time spent, and interaction patterns.
  • Log Data: IP address, access times, referring URLs, and error logs.
  • Location Information: General location based on IP address.

2.3 Information from Third Parties

We may receive information from third-party services such as payment processors, analytics providers, and social media platforms when you connect your accounts or interact with our Services through those platforms.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Process transactions and send related information (receipts, confirmations)
  • Generate AI-powered pet portraits from uploaded images
  • Send newsletters and marketing communications (with consent)
  • Respond to your comments, questions, and support requests
  • Monitor and analyze usage patterns to improve user experience
  • Detect, prevent, and address fraud, security issues, or technical problems
  • Comply with legal obligations
  • Personalize content and recommendations based on your preferences
  • Calculate and process partner payouts and commissions

4. Sharing of Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party vendors who perform services on our behalf, including payment processing, data analytics, email delivery, hosting, customer service, and marketing assistance.

4.2 Partners

When Customers use a Partner's branded microsite, the Partner may receive limited information about portrait generation and merchandise purchases to track revenue and commissions.

4.3 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Furlana, our users, or the public.

4.4 Business Transfers

If Furlana is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.5 With Your Consent

We may share your information with third parties when you give us your consent to do so.

5. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we need to retain certain information for legal, regulatory, or legitimate business purposes.

Pet images used for portrait generation are typically processed and may be deleted from our active systems within 90 days, though generated portraits may be retained for longer to facilitate merchandise orders and customer access.

6. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication requirements
  • Employee training on data protection practices
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal exceptions.
  • Portability: Request a copy of your data in a portable format.
  • Opt-out: Opt out of marketing communications at any time.
  • Restriction: Request restriction of processing in certain circumstances.
  • Objection: Object to processing based on legitimate interests.

To exercise these rights, please contact us at hello@furlana.ai. We will respond to your request within 30 days.

8. Cookies & Tracking

We use cookies and similar tracking technologies to collect and use information about you and your interaction with our Services.

Types of Cookies We Use:

  • Essential Cookies: Required for basic functionality (authentication, security).
  • Analytics Cookies: Help us understand how users interact with our Services.
  • Preference Cookies: Remember your settings and preferences.
  • Marketing Cookies: Used to track visitors for advertising purposes.

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of our Services.

9. Third-Party Services

Our Services may contain links to or integrate with third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

Key third-party services we use include:

  • Stripe: Payment processing
  • Analytics providers: Website analytics and usage tracking
  • Cloud hosting providers: Data storage and processing
  • Email service providers: Newsletter and transactional emails
  • Print-on-demand partners: Merchandise fulfillment

10. Children's Privacy

Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 13, please contact us at hello@furlana.ai.

11. International Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

When we transfer your information internationally, we take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy and applicable law, including standard contractual clauses and other transfer mechanisms approved by relevant authorities.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Furlana Inc.

Email: hello@furlana.ai

Website: https://furlana.ai

For data protection inquiries in the European Union, you may also contact our Data Protection Officer at dpo@furlana.ai.