We grew up in local pet shops.
Now we are fighting for them.
We grew up in pet stores like yours.
The kind where the owner knew your dog's name. Where the aisles smelled like cedar bedding. Where everything felt personal, warm, and homegrown
Those shops weren't just stores. They were part of the neighborhood. Part of our childhood. Part of our lives.
Then they started disappearing
Not because they didn't care. Not because they didn't try.
But because big-box chains and online giants took over customer attention, leaving local shops forgotten between visits.
So we decided to do something about it.
We missed the connection. The knowledge. The sense of community.
Furlana was built to help independent pet shops stay visible, stay relevant, and thrive in a world that's changing fast.
It’s time to bring back pet shops
Back into neighborhoods.
Back into daily routines.
Back into the lives of the people they serve.
Meet The Team
The passionate people building the future of independent pet retail.
