Our Mission

Empowering Independent
Pet Shops Worldwide

We believe every local pet shop deserves the digital tools to compete, thrive, and build lasting relationships with their community.

Technology should serve local businesses,

not replace them.

Why We Exist

To give independent pet shops the digital superpowers they need to compete with big-box retailers and online giants — while staying true to their local roots.

Zero Tech Burden

No complicated tech to learn or maintain

Truly Yours

Tools that feel authentically yours

Passive Revenue

New income without extra work

Our Core Pillars

The principles that guide every decision we make

Local First

We put independent pet shops at the center of everything we build. Their success is our success.

  • Shop-branded experiences
  • No Furlana logos on your site
  • You own the customer relationship

Effortless by Design

We believe technology should make life easier, not harder. Every feature is designed for busy shop owners.

  • 15-minute setup
  • Fully automated operations
  • No training required

Community Driven

We're building a network of shops that support each other, sharing insights and growing together.

  • Peer learning
  • Shared best practices
  • Collective bargaining power

Innovation with Purpose

We use AI and automation to solve real problems, not for hype. Every tool has a clear purpose.

  • AI that actually helps
  • Purpose-built features
  • Continuous improvement
Our Vision

A world where every neighborhood has a thriving local pet shop.

We envision a future where independent pet shops don't just survive — they flourish. Where technology amplifies their personal touch rather than replacing it.

Where pet owners can enjoy the convenience of digital tools while maintaining the human connection that only a local shop can provide.

Where the heart of the pet community beats in local stores, not corporate warehouses.

10,000+

Shops by 2030

Our Impact

Making a difference for local businesses

50+

Partner Shops

Independent pet shops in our network

12K+

Portraits Created

AI portraits created for happy pet owners

$45K+

Revenue Generated

Additional revenue generated for our partners

4.9/5

Partner Rating

Average partner satisfaction rating

Our Promise

Our Commitment to You

No Conflict of Interest

We will never compete with our partners. We don't sell pet products directly to consumers.

Data Privacy First

Your customer data belongs to you. We never sell or share it with third parties.

Long-term Partnership

We're in this for the long haul. Our success is measured by your success.

Transparent Pricing

Clear, upfront pricing with no hidden fees or surprise charges.

Join the Mission

Be part of the movement to empower independent pet shops worldwide. Together, we can build a future where local businesses thrive.